We brought this product launch to life with clean white lines and careful flower placement. In the lobby of the Aloft Hotel, white linens covered the wooden tables, candles lit every area, and vases cascaded with delicate flowers. On the bar, we brought attention to the brand with a custom neon sign and a social giveaway. Behind the product table was a perfectly placed step and repeat for guests to take photos and celebrate the owner. A dessert table with branded sweets was flanked by flowers and candles. To add to the evening we hired the one and only, DJ Poison Ivy to lead the evening into a night of dancing. The best part? A sold out product line!