For this chic on-site professional beauty services launch party at Esther & Carol, we offered 4 influencers to participate in beauty demos (offering a wide range of services such as blow outs, extensions, updos, makeup application, braiding and more) in a VIP exclusive hub that guests could view. We managed all the marketing and PR to recruit over 8 sponsors that filled the gift bags. Flowers, custom step and repeat, logo gobo, candles and pink runners with custom hair treats completed the look along with custom hair treats at the dessert table.

  • ‍Location: Esther & Carol, NYC

  • Photographer: Devon Watson Photography

  • Treats: Exquisite Treats by Erica

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